CLEANING POWER WITH HeiQ SYNBIO® TECHNOLOGY
Pre + Probiotic Laundry Detergent + Washing Machine Cleaner
Clean Habits® Pre + Probiotic Laundry Detergent gently and safely cleans your clothes while defending your washing machine from mold and grime build up for days on end!
Create a Healthy Microbiome in 3 Easy Steps
Clean Habits enhances the natural balance of spaces, people, and the environment. With patented HeiQ Synbio Technology, our Pre + Probiotic Laundry Detergent delivers clean clothes with less bacteria, and a 5-Day Clean for your washing machine. Less dirt, less grime, and active odor elimination with 99% less surface and air viruses? Yes please!
Sort laundry & choose washing machine setting
Sort color and fabric type. Set machine to: COLD for darks and brights, WARM for wrinkle resistant fabrics, or HOT for whites and pastels.
For regular wash cycles
Fill bottle cap to indicator line and add to washing machine. Run as normal and prepare yourself for freshness.
For Tough Stains
Before washing, put a small amount of detergent directly onto the stain and allow to set for 5-10 minutes, then continue to wash as normal.
Optional
Plan a vacay and we’ll see you next week. Enjoy your fresher, cleaner clothes AND a cleaner laundry machine for 5 days.
Take it from Howie…
But Don’t Take it Personally
SURFACES ARE A NATURAL BREEDING GROUND FOR DANGEROUS GRIME.
Safe for People, Pets & the Planet.
A powerful, environmentally friendly synbiotic cleaning agent containing healthy micro-organisms.
The 5-Day Clean Promise
Guaranteed to clean deeper and longer.
While disinfectants become inactive within 30 minutes after application, Clean Habits products with our patented HeiQ Synbio Technology® are still hard at work 24 hours after the first application for up to five full days.
Don’t take our word for it — we’ve got Science on our side.
GET BETTER CLEANING RESULTS WITH INDUSTRY-LEADING SATISFACTION, GUARANTEED.
Frequently Asked Questions
Clean Habits uses patented HEIQ Synbio® Technology – a unique blend of prebiotics and probiotics – to clean both your clothes and your washing machine at a microscopic level. While the probiotics break down organic grime, the prebiotics help them thrive, creating a surface environment that naturally stays fresher for up to five days.
Yes! As you wash your clothes, our Synbio® formula gets to work cleaning your machine, too. The pre- and probiotics continue working inside your washer for up to five days, helping reduce buildup, grime, and odor between washes – no extra step required.
Our formula is crafted with safe, science-backed ingredients: Water, phenoxyethanol, c9-11 pareth-3, (quaternary ammonium compounds, c12-14-alkyl(hydroxyethyl)dimethyl, ethoxylated, chlorides), tetrasodium glutamate diacetate, bacillus ferment, (ß-ala nine, n-(2-carboxyethyl)-, n-coco alkyl derivs., disodium salts), sodium laureth sulfate, perfume and cl 42051. It's free from sulfates and parabens.
Absolutely. The probiotics used are food-grade, naturally occurring, and commonly found in skincare. The detergent is non-toxic and free from common allergens. That said, always follow usage instructions and keep the bottle out of reach of children.
No, and that's the point. Unlike disinfectants that kill both good and bad bacteria and stop working quickly, Clean Habits supports a healthy surface microbiome by populating it with beneficial bacteria that naturally outcompete the bad. It's cleaning that lasts.
No. Clean Habits is not a disinfectant because disinfectants are biocidal. Our detergent works by supporting a healthy microbial balance for a deeper, longer-lasting clean. It can reduce machine odor and buildup while naturally outnumbering bad bacteria for a safer clean.
Yes! Clean Habits Pre + Probiotic Laundry Detergent is compatible with both high-efficiency and conventional machines. Just follow the dosage instructions and enjoy fresh, clean laundry. Oh, and a cleaner machine.
It's safe for most washable fabrics. Always sort your laundry by fabric type and color. Use cold water for darks and brights, warm water for wrinkle-resistant fabrics, and hot water for whites and colorfast pastels.
No problem. This triple-threat product will replace your old detergent, machine cleaner, and stain treatment! Simply apply a small amount of detergent directly to the stain, let it sit for 5–10 minutes, then wash as usual. Repeat if needed before drying.
The probiotic activity lasts for up to five days in your washing machine, helping to reduce grime and odor buildup between loads. For consistently fresher results, we recommend using Clean Habits with every wash.
Store between 50°F–100°F and avoid direct sunlight. The product should be used within two years for maximum efficiency. When in doubt, check the expiration date on your bottle. The probiotics are dormant until activated by water, so they stay potent until you're ready to use them.